Prospects and new customers are avid users of some of today’s newer technologies. Capably helping them through email, SMS text, and other popular communication technologies can greatly improve your sales while expanding your share of the market.

These technologies can delight your existing customers. This is important as many businesses get up to 80 percent of their revenue from existing customers. Being responsive to email and text can motivate current and past customers to ask questions, learn about sales and promotions, and energize them to buy again.

Because current and past customers already believe in your ability to solve their problems, newer communication technologies can encourage them to enlist your help again.

Email is big for business. Having people write their ideas down always makes communication more efficient. You get less beating around the bush and half baked ideas. Customers will explain what they want, ask questions, and propose solutions. Answer their email quickly with helpful information. You will often get an instant sale.

SMS Text can work even better. Studies show adults read nearly all the texts they receive. This is much higher response than email and phone calls that frequently get missed or ignored.

People can read a text and respond just about anywhere as long as they aren’t driving. Reading and answering a text is perfectly acceptable in most workplaces, at home while watching a movie, and when shopping.

In recent years text has become one of the top ways to reach customers. Many of your prospects, current customers, and past clients prefer receiving a text notification over phone call or email.

However, making efficient use of business email and text can be a challenge. Especially in a busy business where you’ve got a million other things to do.

This is where smart EnvisionStars software can make a huge difference. In my dental practice, the team is using business texting from the EnvisonStars platform. It lets us use SMS text scaled for business use. It’s all very convenient and customers love it. We will cover this more in future chapters.

About the author: Dr. Nathan Ho is a dentist, a serial entrepreneur, and marketing strategist. He is the co-founder and CEO of EnvisionStars, a software-as-a-service (SAAS) company that helps practice owners to attract more new patients and grow their business without having to spend more money on marketing. Nathan has helped many business owners accelerate their business growth and take it to the next level through his marketing strategies and software. To contact Nathan, you can email him at contact@zae.bdm.mybluehost.me, or visit www.EnvisionStars.com.