You get fabulous results when you successfully TARGET for the right prospects. How does this work?

Back in the ancient days of the 1980s and early 1990s, most businesses were limited to advertising in the daily newspaper, on a few radio stations, and maybe even an expensive broadcast TV commercial that played on the local evening news.

Those ad methods tended to reach very general audiences. You got kids, teens, 20s, 30s, 40s, 50s, and retired gramma. Most of the audience was completely WRONG for your business. The vast majority would never buy from you in a million years.

You hoped and prayed a FEW of the people who saw your ad would actually need your product or service and respond. Was this scattershot method of marketing in-effective? You bet is was.

Many businesses spent thousands on ads that only produced a few sales. More than a few ran out of money and went under. Thinking they just didn’t have what it took to be a success. What a shame.

That’s why today’s HIGHLY TARGETED marketing has the potential to give you so much better results. It is also the reason ANYONE can bootstrap a new business and make it profitable in very little time. Without draining their bank account and maxing the credit card.

Targeting is also how an established business can steadily increase their sales while spending a modest amount on carefully targeted advertising.

Rather than place an ad and take a chance. You know exactly what kind of response you are going to get with each ad you run. You’ve got the statistics in front of you that show WHO is responding to you ad, HOW they are responding, and how MANY place an order, schedule an appointment, or contact you for more information.

Online marketing is a miracle at targeting. It lets you zero in on your best possible customers. Your Google or Facebook ad can be directed exclusively at people who shop your part of town, certain ages, people with specific interests, and those with specified lifestyles.

Then you can target your ad title, description, and images to attract a certain type of buyer. This tightly focuses your money  ONLY on those people who are most likely to buy, buy big, and buy soon.

About the author: Dr. Nathan Ho is a dentist, a serial entrepreneur, and marketing strategist. He is the co-founder and CEO of EnvisionStars, a software-as-a-service (SAAS) company that helps practice owners to attract more new patients and grow their business without having to spend more money on marketing. Nathan has helped many business owners accelerate their business growth and take it to the next level through his marketing strategies and software. To contact Nathan, you can email him at contact@zae.bdm.mybluehost.me, or visit www.EnvisionStars.com.